CHRISTIAN SCHOOL MARKETING
You create nurturing learning experiences.
We get the word out to new students, their parents, and their grandparents.
Trusted by Hundreds of Christian Organizations
Generating web traffic to spur growth for Christian Schools is a specialized activity that is best handled by people who have experience with the associated Keywords, content, and campaigns.
Missional Marketing has a proven track record working with hundreds of Christian Churches, Christian Schools, and other ministry nonprofits.
A Complete Digital Marketing Solution
Your ideal Christian School Marketing Firm knows how to generate successful online Enrollment Campaigns and provide you with a solid approach to Local SEO, On-Page SEO, and SEO Content. Our experience serving Christian organizations equips us to be able to help your school with each and every piece of the digital marketing puzzle. Find out a bit about each of the important components that make up a complete digital marketing strategy below.
Enrollment Campaigns are a very important and cost effective way to recruit new students for your Christian School. Ideally they encompass the most prominent online advertising channels including the Google Search Network, the Google Display Network, Facebook Custom Audiences, Facebook Lookalike Audiences, and Instagram.
This approach captures people who are actually searching for Christian Schools and also places banner ads in front of people who have an affinity for Christian Schools.
Local SEO produces search results based upon the searcher’s proximity to your school. In other words, it is location based and an extremely important and effective way to market your Christian School online.
Local SEO helps you promote your school’s curriculum to local parents at the exact time they’re searching. It works toward the goal of being present in Google’s local pack, which is extraordinarily beneficial. This is done by making sure your school is listed in a consistent and accurate manner on authoritative business directories such as Yelp, Superpages, Foursquare, Yellowbook, and Bing Places for Business, among others.
Thousands of parents perform local searches every day to find the Christian and private schools in their area. Our Local SEO services increase your chances of getting found by these potential students and their parents.
On-Page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to link building and other external signals.
On-page factors all have to do with elements or attributes of your website. We group these factors into three overarching groups: speed, crawlability, and security.
SEO Content refers to Keyword focused pages, articles, videos, photos, slideshows, diagrams, and images that provide value and answers to people who visit your school’s website.
- Does your website have quality content?
- Does your website go beyond offering basic information that is similar to what can be found on dozens of other school’s websites?
- Do you have compelling reasons for people to spend more than a few seconds visiting your pages?
- Do you have strong calls-to-action for people to exchange their contact information for valuable information?