Christ’s Greenfield Lutheran School became a client of Missional Marketing in early 2017 seeking help with search engine optimization in order to draw more targeted traffic to their website and to use their marketing budget more efficiently.
EMAIL WAS NO LONGER WORKING
In our initial review of the website and certain aspects of how Google and other search engines view it, we found a number of errors and limiting factors that would keep the website from ranking highly in local online searches when people are specifically searching for a private school. Christ’s Greenfield had previously relied on purchasing email lists to market the school and promote their open houses and was disappointed to find that these lists were mostly outdated, producing virtually no qualified leads.
SEARCH ENGINE OPTIMIZATION AND LOCAL SEO BOOST
We performed Search Engine Optimization for their website, decreasing the average page load time from 2.4 seconds to 1.32 seconds, and increasing the overall SEO score from 72% to 96%.
We also implemented our Local SEO Boost, and by the time we made our first report, we were successful in adding 87 new citations (online mentions of the school that help to increase search engine rankings).
As a result of our SEO and Local SEO efforts, people in the area searching “private school near me” now see Christ’s Greenfield Lutheran School as the #1 result on Google. It also ranks #1 for “christ’s greenfield lutheran school”, “lutheran school near me” and “lutheran school”, and #4 for “private preschool”.
SPRING ENROLLMENT CAMPAIGN
For their 2018 Spring Enrollment, we used a combination of Facebook, Instagram, and Google ads to promote the school using video, imagery, and text. We delivered a total of 103,769 ad impressions, with 2,305 total clicks, and 17 completed lead forms. Christ’s Greenfield felt that the lead form campaign delivered 17 of the highest quality leads than they had ever received from digital advertising, and produced a handful of actual enrollments, making their new marketing efforts well worth the investment.
WE CAN HELP YOUR SCHOOL TOO
Each season of school enrollment, we help more clients to discover the value of investing in high quality and targeted website traffic versus throwing away money by marketing to the masses. Whether offering a tour, promoting an open house, or simply inviting local families to learn more, Missional Marketing helps Christian schools reach the right people at the right time to produce real results for their organization.
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