SEO Content Services
Creating website content with SEO in mind is a fundamental step toward generating organic traffic to your website from Google searches.
What Is SEO Content?
To understand what Christian School marketers mean by SEO content, it’s helpful to break down the phrase into its component parts:
- “SEO” refers to search engine optimization, which is the process of optimizing a website so that people can easily find it when they enter related Keywords into Google or any other search engine.
- “Content” refers to the substance of a website – be it textual information, images, or even video.
Therefore, SEO content can be defined as any content created with the goal of attracting Google traffic to your website in mind.
Building Blocks of SEO Content
You should have a professional perform Keyword research before you start creating new content for your school’s website. This way, you can generate content built around Keywords that people are already searching for information about.
The most basic benefit of performing Keyword research is identifying Keywords related to your school and its services that have high search volumes and low competition. Obviously, there will often be trade-offs between search volume and competition – but identifying Keywords that offer you the strongest opportunity to generate organic traffic is perhaps the single most important thing that can be done to ensure success.
Organize the content on your site in a logical way. This is not only good for SEO as Google is more easily able to locate your content, it also helps visitors to your site find other related content easily. The longer a visitor stays on your school’s website, and the more content they consume, the better!
Increase visibility to new content you create by sharing it on social networks and building links to your content – both internally and from external sites. This will in turn increase the authority of the content you have created. Google wants to display search results of highest authority to its users first, so building authority will help give your content a competitive edge.
Different Types of SEO Content
CURRICULUM AND ACTIVITIES PAGES
A good curriculum page can serve as both SEO content and as a landing page for an online advertisement. For example, if your Christian School has a music program, you’d want a page about that.
A blog is one of the most effective ways to regularly add new SEO content. In general, blog posts are more interesting and more likely to attract links than curriculum pages, so they often add authority to your site.
Content that is created with the intent of sharing it with the media.
Content that is presented in a list format often has an easier time “hooking” an audience, and inherently simplifies the topic. Consider an article: “Things to Consider when Choosing a Private School” versus a list “The Top 5 Things to Consider when Choosing a Private School” – which are you more likely to click on?
Because there are fewer videos posted to the web than pages of text, it can be easier to rank on the first page of Google for a competitive Keyword by creating a video instead of an article. Additionally, video content is often more engaging, and can present information faster and more clearly than text.
Sometimes pictures are more important than text – for example, you’re trying to show all the actors in your high school play. SEO optimization of your title, captions, image file names, etc., are important for slideshows because there is less text for the search engines to interpret.